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Resume

Professional Experience

2025 - Present

Marketing Consultant

Treeform Packagaing Solutions

Packaging Options USA

Concord, CA

Led marketing strategies for CPG brands in the cannabis, food, beverage, and pet food industries. Responsibilities included email marketing, social media, demand/ lead generation, and content creation to drive growth and improve visibility. Conducted market research, optimized campaigns, and executed strategies focused on sustainable packaging trends and client acquisition.

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  • Developed and executed integrated marketing strategies for CPG brands, increasing B2B sales by 30% and brand awareness by 40% through targeted digital and social media campaigns.

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  • Built B2B demand generation systems combining cold email, LinkedIn outreach, and retargeting ads, producing consistent pipeline growth.

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  • Improved email open rates 45% and upsell conversions 25% through optimized automation workflows.

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  • Managed multi-channel paid campaigns (Google, Meta, LinkedIn), increasing ROI through segmentation and creative testing.

2022 - Present

Head of Marketing

Advance Flooring Products

Benicia, CA

Led strategic marketing initiatives for a start-up specializing in specialty coatings, focusing on demand generation and enhancing digital presence to drive growth and sales alignment.

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  • Directed full-funnel marketing strategy and a $250K annual budget, boosting site traffic 40% in six months.

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  • Produced SEO-optimized content and social campaigns, increasing engagement by 30%.

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  • Increased Google Business Profile visibility 50% and customer interactions 35%.

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  • Implemented AI-driven analytics to improve targeting, raising campaign efficiency 25%.

2021 - 2022
2010 - 2020

Marketing Consultant

Target Market Media, Inc.

Brentwood, CA

Directed digital marketing operations for a multi-channel agency, focusing on enhancing brand visibility and customer engagement across diverse verticals.

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  • Launched integrated campaigns generating 142% more conversions, reducing CPA 98%, and delivering $3M+ annual revenue.

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  • Managed a $500K annual marketing budget, cutting costs 81% via data-driven optimization.

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  • Directed automation and outbound campaigns, producing 25% more qualified B2B leads.

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  • Achieved top-3 organic search rankings for client sites within six months.

2021 - 2021

SEO Program

Manager

YDesign Group

Sacramento, CA

E-commerce company specializing in high-end lighting and décor

 

  • Led a team of 6 in the seamless migration of two international e-commerce sites (20K+ pages) to Salesforce Commerce Cloud, ensuring zero traffic loss and maintaining search rankings.

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  • Conducted in-depth analyses of visitor behavior, keyword performance, competitor activity, and industry trends, identifying growth opportunities that resulted in a 15% increase in organic traffic.

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  • Implemented SEO best practices across multiple departments, enhancing site usability and search performance.

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  • Pioneered a new keyword clustering strategy that increased long-tail keyword traffic by 20%.

Education

Bachelors Degree Marketing

San Francisco State University

San Francisco, CA

I'm a strategic thinker with a solid foundation in marketing principles and consumer behavior. My academic background has equipped me with the skills to analyze market trends and consumer insights, enabling me to devise effective marketing strategies.

Certifications

Google

American Marketing Association

University of Utah - David Eccles School of Business

Advanced Google Analytics

Certified Digital Marketing Professional

AI Specialist

Professional Skillset

  • Proficiency in Digital Tools - SEO/SEM | PPC | Demand Generation | AI Prompt Engineering | Content Strategy | Social Media Management | Conversion Rate Optimization | Marketing Automation | Klaviyo |HubSpot | Marketo | Google Analytics | SEMrush | Ahrefs | Google Ads | Meta Ads | LinkedIn Ads | WordPress | Photoshop | AI Tools (ChatGPT, MidJourney, DALL·E, Claude, Gemini, Llama)

  • Communication Skills - Strong ability to convey ideas and strategies effectively.

  • Budget Management - Experience in managing and optimizing marketing budgets.

  • Creative Thinking - Ability to develop innovative marketing campaigns.

  • Problem-Solving Skills - Tackling challenges and finding effective solutions in marketing contexts.

Core Competencies

  • Digital Marketing Strategy: Strategy Development, Digital Campaign Management, Marketing Plan Implementation

  • SEO/SEM: Search Engine Optimization (SEO), Search Engine Marketing (SEM), Keyword Research, On-page and Off-page SEO, PPC (Pay-per-click), Google AdWords

  • Content Marketing: Content Creation, Content Strategy, Blogging, Copywriting, Video Marketing

  • Social Media Marketing: Social Media Strategy, Social Media Management, Facebook Ads, Instagram Marketing, LinkedIn Campaigns, Twitter Marketing

  • Email Marketing: Email Campaigns, Email Automation, CRM (Customer Relationship Management)

  • Data Analytics and Reporting: Google Analytics, Data-Driven Marketing, KPI Tracking, ROI Analysis, A/B Testing, Market Research

  • E-commerce: E-commerce Platforms, Conversion Rate Optimization (CRO), Online Sales Strategy

  • Project Management: Campaign Management, Budget Management, Team Leadership, Cross-functional Collaboration

  • Leadership & Team Management: Skills in leading and managing marketing teams effectively.

  • Customer Focus: Understanding customer needs and tailoring marketing strategies accordingly.

Key Strengths (based on assessment feedback)

  • Set Challenging Goals and Strive To Accomplish Them: Sets challenging goals; works hard to achieve goals through their own efforts and others'; a top performer; driven by success in their work

  • Share Honest Opinion: Shares their honest opinion when appropriate; challenges the status quo when needed; voices their feelings in a tactful manner

  • Go Beyond What Is Required: Goes above and beyond required responsibilities to exceed goals; willing to make personal sacrifices for the good of the organization

  • Thrive In A Fast-Paced Environment: Action-oriented; thrives in a fast-paced environment; prefers to be extremely busy; unlikely to stumble when they need to quickly assimilate new information

  • Influence Others: Skilled at conveying information in a persuasive way; considers themselves influential; gains satisfaction from changing others' opinions; likely to win others over to their point of view with respect to novel ideas

Languages

English (native) • Tagalog (fluent) • Spanish (basic)

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