MIKE HERRERA

I’m a Director-level marketing leader with 15+ years of experience building integrated marketing communications and revenue systems across agency and in-house environments.

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I help brands scale by aligning messaging, CRM strategy, lifecycle marketing, and performance channels into cohesive, data-driven programs that drive measurable ROI and long-term client success.

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Throughout my career, I’ve led distributed teams, owned client relationships, managed multi-million-dollar budgets, and built operational frameworks that support both brand growth and revenue performance.

 

KEY IMPACT​

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• Increased website traffic by 40–60% while improving pipeline predictability by 25% through integrated acquisition and lifecycle alignment.

• Delivered 6x ROI and 142% conversion growth by aligning marketing communications, automation, and paid media strategy.

• Improved lifecycle engagement 45% and increased retention 15% through advanced CRM segmentation and personalization frameworks.

• Reduced acquisition costs 35–81% while maintaining revenue growth through disciplined experimentation and campaign optimization.

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I focus on building structured marketing systems where brand narrative, audience segmentation, email, social, paid media, and automation operate as one coordinated engine. My approach blends strategic communications leadership with disciplined performance optimization.

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CORE CAPABILITIES

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• Integrated Marketing Communications Strategy

• CRM & Lifecycle Architecture (HubSpot, Klaviyo, Salesforce)

• Email Marketing & Audience Segmentation

• Social Media & Multi-Channel Campaign Management

• Paid Media & SEO Integration

• Campaign Orchestration & SOP Development

• Client ROI & Performance Reporting

• Automation & AI Workflow Optimization

• Cross-Functional & Distributed Team Leadership

• Revenue Systems & Attribution Strategy

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HOW I LEAD

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• Align marketing communications with revenue objectives

• Build scalable processes and documentation frameworks

• Lead distributed teams with accountability and clarity

• Translate data into executive-level insight

• Leverage AI to increase velocity and personalization